![]() ![]() The HP move might represent a happy ending in that light, even if Poly is losing its independence in the process. That fell through, but it was already clear the firm was open to a merger. In 2018, Plantronics had been in talks with Logitech about a possible deal. It's also no secret that Poly had entertained buyers. Plantronics Hub App Allows end-users to customize their settings and get visible status of their Plantronics audio device on their desktop (Windows and Mac support). ![]() The 2018 acquisition of Polycom and the subsequent Poly rebrand was, in a sense, an acknowledgment that Plantronics' strength was in the office rather than at home. While Plantronics created well-made headphones and earbuds that sometimes undercut the competition on price, it never reached the level of hype that helped its rivals succeed. However, its attempts at competing with consumer heavyweights like Apple, Bose and Sony never really panned out. Plantronics was one of the first companies to produce Bluetooth headsets, and developed an early reputation as a go-to brand for hands-free calling. Whatever HP's intentions, the buyout closes an important chapter in audio history. As it stands, HP already targets everyday users with its gaming-focused HyperX brand. Only a handful of items (such as the Voyager headphone range) are designed with home use at least partly in mind. When Plantronics rebranded as Poly, the company was already transitioning from personal audio to work-oriented products like meeting room speakers and videoconferencing cameras. The computing giant didn't say if Poly would still operate as a distinct brand or retain its CEO (we've asked HP for comment), but the deal is expected to close by the end of 2022.ĭon't expect this to lead to HP-branded consumer headphones or earbuds. ![]() HP said the purchase would bolster its "hybrid work" offerings, such as headsets and videoconferencing hardware. Reuters reports HP is acquiring Poly in an all-cash deal worth $3.3 billion including debt. Plantronics' ( now Poly's) long independent streak is coming to an end. ![]()
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